To do this conceptual line art illustration that will be used in a newspaper ad for GE Mortgage, Illustrator was used for the outline drawing and Photoshop was used to add the final details. This illustration could have been done with my tradition method of pen and ink on scratchboard, but there were several advantages of doing it digitally. For instance, no french curves and ellipse templets to fight with, no T-square and triangles to fuss with, no pasting or transferring type to the art, and no ruling one straight, monotonous line after another. Another advantage of having the final illustration in a digital format, is that it can be e-mailed almost instantly to the client, at anytime to anywhere. This is a considerable savings in both time and money compared to standard delivery methods.