The illustration will be used in a newspaper ad for GE Mortgage. Genova and Partners, a marketing and design group located in Greenwich Connecticut, came up with the concept, "We custom tailor mortgages to fit your needs" and they also designed the ad. I received a phone call from Genova, and after discussing briefly the requirements for the ad and agreeing to the terms (deadline and cost), they e-mail a PDF of the ad to me.

I have worked with the Art Director at Genova for several years, and have a good understanding of what he's looking for. In fact we just did an ad for the same client (GE Mortgage) with the same theme but different illustration, a few weeks earlier. His comp of the illustration is already very accurate, so all I have to do is refine the illustration. A tight pencil is usually done before starting the line work, but the rough of the house is so tight that it can be used as a templet in Illustrator for doing the black outline drawing.