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The illustration
will be used in a newspaper ad for GE Mortgage. Genova and Partners, a
marketing and design group located in Greenwich Connecticut, came up with
the concept, "We custom tailor mortgages to fit your needs"
and they also designed the ad. I received a phone call from Genova, and
after discussing briefly the requirements for the ad and agreeing to the
terms (deadline and cost), they e-mail a PDF of the ad to me.
I have worked with the Art Director at Genova for several years, and have
a good understanding of what he's looking for. In fact we just did an
ad for the same client (GE Mortgage) with the same theme but different
illustration, a few weeks earlier. His comp of the illustration is
already very accurate, so all I have to do is refine the illustration.
A tight pencil is usually done before starting the line work, but the
rough of the house is so tight that it can be used as a templet in Illustrator
for doing the black outline drawing.
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