The project began with a layout from the client, ASU Group, a midwestern insurance company. The headline for the ad read, "We're Everywhere You Don't Want To Be."

The layout was fairly accurate as far as getting the idea across, but not tight enough to draw from. So the next step is for me to do a refined pencil sketch that can be shown to the client for their approval. After the client approves the sketch, it will be used as a guide to do the final art in Photoshop 5.5 and Illustrator.